We are delighted to share that the South London Pirates have been featured in a special BBC London sports segment highlighting the growth of American football in the capital. The feature showcased our innovative youth programs and positioned us as leaders in developing grassroots American football in London.
BBC London's Coverage
The segment, which aired during BBC London's evening sports program, highlighted the rapid growth of American football participation among young people in South London. The BBC team spent a day filming our youth training sessions and interviewing players, parents, and coaching staff.
What BBC London Featured
The television feature highlighted several aspects of our club that demonstrate our impact on the local community:
- "An impressive youth development program that prioritizes safety and skill-building"
- "Strong community engagement with families from diverse backgrounds"
- "Exceptional coaching standards led by Marketing Director Ria Harman and qualified staff"
- "A welcoming environment that breaks down barriers to sports participation"
- "Innovative approaches to teaching American football to British youth"
Player Spotlights
The segment featured interviews with several of our young players, who spoke enthusiastically about their experiences with the Pirates. Twelve-year-old Emily Thompson said, "I never thought I'd play American football, but the coaches made it so welcoming. Now I love coming to training every week!"
Marketing Director Ria Harman Interviewed
BBC London conducted an extensive interview with Marketing Director Ria Harman, who explained our club's philosophy and vision for growing American football in South London. Ria discussed our commitment to inclusivity, safety, and developing well-rounded young athletes.
National Recognition
This BBC coverage represents significant national recognition for our club and helps raise the profile of American football across London. The feature has already generated increased interest from families looking for youth sports opportunities.
Impact on American Football in the UK
The segment also explored the broader growth of American football in the UK, with the Pirates serving as an example of how grassroots clubs are introducing the sport to new communities and helping it gain mainstream acceptance.
We extend our gratitude to BBC London for this fantastic coverage and to all our players and families who participated in the filming. This national exposure helps us continue our mission of making American football accessible to everyone in South London.